Assignment 02 - Marketing Channels & Retailing
Individual assignment for the MRKT304 course, covering marketing channels and retailing topics.
large Assignment 02 Rubrics & Description MRKT MARKETING CHANNELS & RETAILING Department of Marketing Academic Year: College of Business Administration Imam AbdulRahman Bin Faisal University 1. Assignment Introduction: Retailing strategies vary significantly across different store formats, especially within the dynamic Saudi market. In this assignment you are required to apply strategic thinking by aligning specific retail formats—such as department stores, discount outlets, convenience stores, and specialty shops—with appropriate retailing strategies. By analyzing local consumer behavior, competitive positioning, and operational priorities, you will develop practical insights into how retail formats shape strategic decisions. The task will encourage clarity, relevance, and creativity in …
Questions & Answers
Strategic Fit (Are the strategies logically aligned with each format?
Strategic Fit (Are the strategies logically aligned with each format?
Local Market Relevance (Are Saudi-specific insights used effectively?
Local Market Relevance (Are Saudi-specific insights used effectively?
Justification Depth (Are the reasons clear, concise, and well-supported?
Justification Depth (Are the reasons clear, concise, and well-supported?
Presentation Clarity (Is the table/infographic neat, readable, and structured?
Presentation Clarity (Is the table/infographic neat, readable, and structured?
Creativity & Practicality (Are the ideas original yet applicable in real settings?
Creativity & Practicality (Are the ideas original yet applicable in real settings?
