Model summary

عنوان فقرتي : model summary اتوقع فقرتي اقدر اسويها بالاكسل من الداتا اللي ارفقتها

large Page 1 of 2 Kingdom of Saudi Arabia Ministry of Higher Education Imam Abdulrahman Bin Faisal University College of Business Administration المملكة العربية السعودية وزارة التعليم العالي جامعة الإمام عبدالرحمن بن فيصل كلية إدارة الأعمال Assignment 2: Regression Analysis Course Title: Marketing Analytics Course Code: MRKT- Program: BS Marketing Academic Year: Semester: 1st Maximum Marks: 10 Concept: Intergenerational Influence (IGI) is typically conceptualized as a transmission of attitudes and behaviors from parents to their adult children, a concept highly salient in contemporary research across marketing, consumer behavior, and branding. Specifically concerning brand preferences, IGI describes the phenomenon where an adult child's brand selection (in this case, the daughter's) is pa…